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Social Media That Converts: A Beautician's Guide to Turning Scrollers into Paying Clients
The disconnect between social media activity and real-world bookings is one of the most common challenges beauty professionals face today.


Client Retention Mastery: How to Turn First-Time Visitors into Lifetime Beauty Clients
It costs five times more to attract a new client than to retain an existing one....


The Beauty Business Blueprint: 7 Essential Marketing Strategies for Beauticians in 2025
beauticians need smart marketing strategies that attract and retain ideal clients.
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How to choose the right software to manage your lash business
A beauty salon software encompasses digital tools designed to streamline various aspects of running your activity

Lashology
4 min read


Why Mastering the Basics is the Key to Success
Hi! I’m Chloe, the founder of Lash Tech Guild , and welcome to this blog post (inspired by my webinar) all about why mastering the...

Chloe Aitken
4 min read


Christmas gift ideas for your Lash clients
Christmas is a perfect opportunity to show your lash clients how much you appreciate their loyalty and trust in your work.

Lashology
2 min read


From Lash Artist to Brand Owner: How to Boost Your Income and Build Your Own Product Line
As a lash artist, you’ve already mastered the art of creating stunning lashes for your clients. But have you ever thought about expanding yo

Fanglin
3 min read


10 Reasons How Attending Industry Events Can Transform You and Your Lash Business
Hello, I'm Katia, I am a Lash Artist and Educator and the founder and owner of The Beauty Summit —a thriving community created to uplift...

Katia
4 min read


Top 5 Mistakes Lash Techs Make (and How to Avoid Them)
lash techs unknowingly make mistakes that can hold back their growth and affect client retention

Lashology
3 min read
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