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Marketing feels hard because most beauticians were never taught it. You were taught how to isolate a lash, map a brow, prep a nail and run a safe, clean treatment room. You were not taught how to write captions that make people want to book, create content that attracts local clients, explain your value, sell without feeling pushy, use stories properly or turn followers into clients

But being fully booked is not the dream if the business behind it is a mess

If the only reason someone books you is that you are cheaper, you do not have a stable business,