What to charge as a Lash Tech

Pricing your services as a lash tech can feel like an absolute mine field

Charge too little, and you risk burnout with minimal wage and little to (often) no

profit; charge too much, and you might struggle to attract clients.

The key?

A pricing strategy that reflects your expertise, covers your costs, and leaves room

for growth.

Theres a few things to consider before you work your prices out first.

Pricing golden rule - if you go too low, you have no where to go. If you go to high,

you can always come down.

Depending on where you are in your careeer will have some baring on how much

you can charge, but your prices must always do two things;

1- cover your bare minimum costs

2- Always be on the increase

If you are new to lashing or just finished your training then it stands to reason

that you are probably going to start out with lower prices and this isn’t to

generate a client base, this is so manage the client expectations and allow you to

grow and perfect your craft.

The general public although at times can surprise you, do all still have some

common sense left about them and they arent all that different it terms of

psychology and how they think and make decisions.

Pricing psychology basics tell us all;

Low price -Lower quality

High price -higher quality

Don’t shoot the messanger thats just human behaviour and psychology basics.

But you can use this to your advantage. As a newbie you will often be slower and

less skilled overall than an industry vet so your clients will be tolerate you being

slower bc your a lower price.

They will tolerate a lack of lash retention becasue youre a lower price.

As you progress though, it’s important to increase your prices and make a habit

of it.

You will 100% loose some clients but as you grow and become more experienced,

your client base will grow with you.

You’ll keep shedding the budget sesetive clients during each increase but you will

at the same time attract clients that have a bigger budget and will now accept

you as a more skilled lash tech

Lash tech vets-

If you are currently 10 years in and you’ve never done a price increase and you feel

fed up, f**ked off and ready to quit… is it because you need to raise your prices

and raise your game?

The higher the price, the better the service.

To be able to attract and command a higher rate you need to assess your current

service level and business overall.

Ask yourself this;

Are you making it easy to book with you?

Do you offer appointments that work for your ideal client?

Are you making the service quicker?

Are there the ‘luxury’ touches? Eg-heated blankets on the bed, relaxing music,

beautiful scents

Do you offer aftercare advice and retail products?

If you are ticking all the boxes and providing the best experience and of course

delivering amazing lash results, then its time to do an increase and get into the

habit or more frequent and smaller increases

A higher price will put off some clients and actually attract others and from

experience, the bigger the budget the more they value you and they really dont

expect much other than a good service and a great outcome.

The lower the budget, often the bigger the expectations and that is precisely

because they want MAXIMUM return for the little spare cash they have.

What should your prices include and be based on?

1- Costs.

The product cost, Overhead cost, your wages and ideally a profit margin.

2-Your experience and skill

3-THE experience. Details mentioned above. Think MacDonalds VS The Ivy

You can use the app The Freelance Suite to get your prices worked out to include

all your costs, wages and profit then use the app to keep track of your product

and overhead costs. If a cost goes up anywhere in your business, just increase it

on the app and your prices will adjust to reflect this.

Keeping track of your costs and expenses and implementing regular small

increases will help you retain more clients in the long run.

People don't notice when a Starbucks has gone up by 25 or 50p and so thats why

they never complain or notice it.

Starbucks see it in their profits though. 1-0 to Starbucks

You will see a similar effect in your business too.

Don’t keep track and you'll end up losing money all year and then having a

meltdown when you realise three years later that you now have to double your

prices and face the client's objections about it.

Small and steady increases will help you retain clients and maintain your sanity and your busines.

@ruthlund

P.S Ruth is working out what lash techs should charge DONE FOR THEM this is for our lash artist community in February  😍

#LashTech #LashArtist #LashExtensions #LashBusiness #LashGoals #LashBoss #LashJourney #LashCommunity #LashStylist #LashLife

#LashPricing #ChargeYourWorth #PriceWithConfidence #LashBusinessGrowth #BusinessMindset #LashSuccess #LashBusinessTips #PricingStrategy #BookedAndBusy #RaiseYourPrices

#AttractDreamClients #PremiumClients #ClientRetention #LashTechMindset #BusinessGrowth #ValueYourWorth #LuxuryLashServices #BusinessConfidence #BossMindset #LevelUpYourBusiness

#Lashology #LashologyMembership #LashBusinessSupport #LashMentorship #LashTraining #LashCommunityGrowth #GetFullyBooked #LashGrowth #LashBusinessCoaching #LashSuccessTips