The Ultimate 2025 Content Plan for Lash Techs: How to Stay Consistent and Book More Clients

If you’ve ever struggled to keep up with posting on Instagram or TikTok, you’re not alone.

Many lash techs get stuck wondering what to post, how often to post, and what actually works to bring in new bookings.

But staying consistent is the key to growing a successful lash business.

At Lashology, we provide done-for-you content every single DAY, so our members never have to worry about running out of ideas. In this blog, we’ll break down how you can plan your content like a fully booked lash tech in 2025!

Step 1: Batch Your Content in Advance

One of the biggest mistakes lash techs make is trying to create content daily. Instead, set aside one day per month to plan and batch your content. This could include:

            •           Recording Reels and TikToks showcasing your lash work

            •           Taking before-and-after client photos

            •           Writing engaging captions that speak to your ideal client

            •           Scheduling your posts using Meta Business Suite or Later

🚀Lashology members get 20+ stock video Reels every month inside our Lash Library – so you don’t even have to film!🚀

Step 2: Follow a Proven Posting Strategy

A mix of different content types will help you grow your audience and attract new clients. Here’s a simple 4-post rotation to follow:

            1.         Engagement Post – Polls, quizzes, or interactive questions

            2.         Educational Post – Lash aftercare tips or FAQs

            3.         Transformation Post – Client before-and-afters

            4.         Sales Post – A direct call to book an appointment

🔑 Lashology provides members with a full content strategy, templates, and scripts to make posting easy!

Step 3: Get Accountability & Support

Consistency is easier when you have a supportive community and expert guidance. Inside Lashology, members get exclusive live trainings and Q&As to help them build their lash businesses.

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