The Ultimate Social Media Content Calendar for Lash Techs For The Next Month

Struggling with what to post on Instagram?

We get it - keeping up with social media can feel overwhelming, especially when you’re juggling appointments and running a business.

That’s why we’ve created the ultimate January content calendar just for lash techs.

Follow this week-by-week plan to stay consistent, boost your engagement, and attract more clients.

Week 1: New Year, New Lashes

Kick off the year with posts that inspire your audience & position you as their go-to lash tech.

•   Post Idea: “2025 is the year you spend half the time getting ready in the morning” Book your January appointment now before slots fill up.”

• Reel Idea: Share a client’s lash transformation using trending audio.

Week 2: Lash Care Tips

Educating your audience builds trust and shows off your expertise.

            •           Post Idea: “5 Winter Lash Care Tips to Keep Your Extensions Looking Fabulous.”

            •           Story Idea: Use a poll: “Do you know how to clean your lash extensions? Yes/No.”

Week 3: Testimonials and Social Proof

Show potential clients why others love booking with you.

            •           Post Idea: Share a glowing client testimonial with a picture of their lashes.

            •           CTA: “Ready to love your lashes? Book now!”

Week 4: Your Signature Style

Highlight what makes your lash services unique.

            •           Post Idea: “Why our [specific lash style] is perfect for you.”

            •           Reel Idea: A behind-the-scenes look at your lash application process.

Staying consistent on social media doesn’t have to be stressful.

Stick to this calendar, and you’ll see improved engagement and more bookings.

We create a content template for Lashology members daily so they grow so easily, the doors are currently closed but you can join our waitlist here.