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Social Media That Converts: A Beautician's Guide to Turning Scrollers into Paying Clients

The disconnect between social media activity and real-world bookings is one of the most common challenges beauty professionals face today.

It costs five times more to attract a new client than to retain an existing one....

beauticians need smart marketing strategies that attract and retain ideal clients.

Many lash techs get stuck wondering what to post, how often to post, and what actually works to bring in new bookings.

2 min read

Charge too little, and you risk burnout with minimal wage and little to (often) no profit; charge too much, and you might struggle to attra

4 min read

Wispy lashes are definitely trending right now, they’ve been all over our Instagram feeds all summer (and most of the year)…

1 min read

When choosing a booking system, a Lash Artist should consider several factors to ensure the system meets their specific needs and enhances

3 min read