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Social Media That Converts: A Beautician's Guide to Turning Scrollers into Paying Clients

The disconnect between social media activity and real-world bookings is one of the most common challenges beauty professionals face today.

It costs five times more to attract a new client than to retain an existing one....

beauticians need smart marketing strategies that attract and retain ideal clients.

Many lash techs get stuck wondering what to post, how often to post, and what actually works to bring in new bookings.

2 min read

Charge too little, and you risk burnout with minimal wage and little to (often) no profit; charge too much, and you might struggle to attra

4 min read

The lash industry is constantly evolving, and staying ahead of the trends is key to growing your business. So, what’s hot in 2025, and...

1 min read

Struggling with what to post on Instagram? We get it - keeping up with social media can feel overwhelming, especially when you’re...

2 min read

No lash tech is perfect, and mistakes are part of the learning process. But some mistakes can hold you back from growing your lash business

2 min read

2025 is the year for you to finally achieve your dream of becoming a Fully Booked lash artist.

3 min read