Top 5 Mistakes Lash Techs Make (and How to Avoid Them)

Running a successful lash business requires more than just creating a good lash set. Many lash techs unknowingly make mistakes that can hold back their growth and affect client retention. From pricing mistakes to inconsistent social media posting, these common mistakes can prevent you from reaching your full potential. In this post, we’ll discuss the top five mistakes lash techs make—and how to avoid them.

1. Pricing Too Low 💸

Setting prices too low can undervalue your services and lead to burnout. Many lash techs are hesitant to raise their prices, fearing they’ll lose clients. But underpricing can attract clients who aren’t willing to pay for quality, and it can make it harder for you to increase prices in the future. Regularly evaluate your pricing structure and adjust it to reflect the quality of your services and the value you provide.

2. Inconsistent Marketing

Consistency is essential for building a client base. Posting on social media only occasionally won’t make a significant impact. Instead, create a content schedule to keep your posts regular and engaging. Lashology members have access to daily content templates, which makes it easy to keep your feed updated and attract clients.

3. Neglecting Client Retention

It’s tempting to focus solely on attracting new clients, but keeping existing clients is just as important—if not more so. Building a loyal client base not only brings in repeat bookings, but loyal clients are also more likely to refer friends and family to you. A few ways to improve client retention include offering a loyalty program, sending personalised follow-up messages after appointments, and rewarding clients for booking ahead.

Another effective retention strategy is educating clients about lash aftercare. When clients know how to take care of their lashes, they’re more likely to be satisfied with the results and return for infills. Lashology members have access to educational templates and DM scripts to share aftercare tips, which can be sent via email or posted on social media to reinforce proper lash care.

4. Skipping Consultations

A thorough consultation should be part of every new client appointment. It’s not only an opportunity to understand their preferences, but it also allows you to manage their expectations. Many lash techs skip this step to save time, but it can lead to miscommunication and unhappy clients.

During consultations, ask clients about their desired lash length, style, and volume. Explain how different lash types will look based on their natural lashes, and offer recommendations based on their eye shape and lifestyle. By setting clear expectations and discussing maintenance, you’ll minimize misunderstandings and build trust with your clients.

5. Not Investing in Continued Education

The lash industry is constantly evolving, with new techniques, styles, and products emerging regularly. If you’re not keeping up with industry trends and upgrading your skills, you may find yourself falling behind. Investing in continued education allows you to offer clients the latest techniques and styles, making your services more attractive and relevant.

Consider attending workshops, online courses, or masterclasses to stay updated on trends like wispy lashes, Y-lash applications, or specific eye-shape styles. For Lashology members, we offer monthly masterclasses with industry experts covering advanced techniques to help you keep up with the latest trends. Along with keeping up with the Instagram trends 🚀.

Running a successful lash business requires not only skill in applying lashes but also smart business strategies and a commitment to client satisfaction. Avoiding common mistakes—like underpricing, inconsistent marketing, and skipping consultations—can set you up for long-term success. By focusing on client retention, continued education, and clear communication, you’ll build a loyal clientele and stand out in the competitive lash industry.

Are you ready to take your lash business to the next level? Join Lashology to access exclusive content, daily templates, and masterclasses designed to help lash techs grow their business, attract high-paying clients, and avoid these common mistakes.