How to Get Fully Booked for the Holidays as a Lash Tech

The holiday season is one of the busiest times for beauty professionals, and lash techs are no exception. As clients prepare for festive parties, family gatherings, and holiday photos, demand for lash extensions skyrockets. If you’re a lash tech aiming to fill up your calendar this season, now’s the time to focus on strategies to get fully booked. This guide will provide actionable tips to help you maximise your bookings, attract high-paying clients, and make the most out of the holiday rush.

1. Promote Holiday Packages

Creating special holiday packages is an excellent way to attract clients who want the best value for their money. Think about bundling services with a holiday theme, such as a “Christmas Sparkle Package” or a “New Year Glam Bundle.” For example, offer a full set of lashes with a discounted refill, or include a small aftercare kit as part of the package. Holiday packages feel festive, and bundling services often increases your revenue per client.

Promote these packages early in November to ensure clients book in advance. You can showcase your offerings on Instagram Stories, through email blasts, or by displaying them prominently on your booking page. Adding urgency to these packages, like limited availability or a “book by” date, can motivate clients to schedule quickly.

2. Offer Gift Cards and “Book for a Friend” Promotions

Holiday gift cards are popular among clients who want to share their favorite lash artist with friends and family. Create physical or digital gift cards that clients can purchase as presents. You can even offer a slight discount or bonus, like “Buy a £50 gift card, get a £10 credit for yourself.” This kind of promotion can encourage clients to book additional appointments for themselves.

Another idea is a “Book for a Friend” promotion. Encourage clients to reserve an appointment for a friend, sister, or even their mom as a holiday gift. This doubles your chances of repeat bookings if their friend enjoys the experience.

3. Social Media Countdown to Christmas

A great way to drum up excitement and stay top-of-mind is by doing a “Countdown to Christmas” series on social media. Start in early November, posting daily or weekly reminders about your holiday availability and showcasing different lash styles that are perfect for the season. Lashology members, take advantage of our holiday-themed social media templates for Instagram and Facebook. Use these templates to create eye-catching content that makes it easy for you to attract clients during the holiday rush.

Consider doing a mix of posts, including client transformations, lash care tips, testimonials, and holiday promotions. Use Stories and Reels to boost engagement, and be sure to highlight the festive vibe of your services.

4. Boost Client Loyalty with Festive Goodies

Small touches make a big difference. This holiday season, add a little something extra to each appointment, like a mini aftercare kit or a holiday-themed thank-you card. You can personalize this with a handwritten note to show appreciation. These thoughtful gestures increase the likelihood of clients booking again in the new year and can lead to word-of-mouth referrals as clients share their experiences with friends and family.

Additionally, you can create a loyalty program just for the holidays. For example, after every two appointments in November and December, clients could receive a discount or a small holiday goodie during their next visit. This is a fantastic way to encourage clients to book multiple appointments during the season.

5. Flexible Scheduling and Extended Hours

If your schedule allows, consider extending your hours or adding extra time slots on weekends to accommodate holiday demand. Clients may find it challenging to book during regular hours because of work and holiday shopping. By offering extended hours, you open up more opportunities for clients to book with you, which can lead to higher revenue in November and December.

6. Final Tip: Create Urgency

Don’t be afraid to create a sense of urgency around your holiday bookings. Let your clients know that appointments are limited and that they should book in advance to avoid disappointment. Use phrases like “only a few spots left” or “booking up fast” in your promotions to encourage clients to act quickly.

The holiday season is a time for beauty professionals to maximize their bookings and attract new clients. By offering festive packages, promoting gift cards, enhancing your social media presence, and showing extra appreciation to your clients, you’ll set yourself up for a successful season. Ready to take these strategies to the next level? Lashology members can join our Black Friday members challenge to access done-for-you content, holiday templates, and booking strategies designed to fill your calendar with high-paying clients.